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ASUS has today prepared a gift for everyone involved in the PC community. The company announced that starting from today, prices of PC components like graphics cards and motherboards will get increased. Apparently, ASUS has decided to adjust the prices due to the increased cost of components, logistics, and operations. It is reported that the company was working closely with its partners to minimize the increase of pricing, however, that has turned out to be impossible and ASUS has been forced to increase prices. Starting with ASUS'es official store, over the retailers like Newegg and Amazon, consumers are expected to see increased pricing of ASUS components.

Juan Jose Guerrero III - ASUS's Technical Product Marketing ManagerUpdate regarding MSRP pricing for ASUS components in 2021.This update applies to graphics cards and motherboards* We have an announcement in regards to MSRP price changes that are effective in early 2021 for our award-winning series of graphic cards and motherboards. Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change. *additional models may see an increase as we moved further into Q1.

ASUS store has listed the following components at their respectable prices:

• ROG-STRIX-RTX3090-O24G-WHITE: $2,109.99
• ROG-STRIX-RTX3090-O24G-GAMING: $ 1,979.99
• RTX3090-24G-EK: $2,014.99
• TUF-RTX3090-O24G-GAMING: $1,839.99
• ROG-STRIX-RTX3080-O10G-WHITE: $1,049.99
• ROG-STRIX-RTX3080-O10G-GAMING: $ 929.99
• RTX3080-10G-EK: $999.99
• TUF-RTX3080-O10G-GAMING: $859.99
• ROG-STRIX-RTX3070-O8G-WHITE: $779.99
• ROG-STRIX-RTX3070-O8G-GAMING: $699.99
• RTX3070-8G-EK: $729.99
• TUF-RTX3070-O8G-GAMING: $649.99
• KO-RTX3070-O8G-GAMING: $639.99
• DUAL-RTX3070-O8G: $599.99
• ROG-STRIX-RTX3060TI-O8G-GAMING: $599.99
• TUF-RTX3060TI-O8G-GAMING: $ 529.99
• KO-RTX3060TI-O8G-GAMING: $519.99
• DUAL-RTX3060TI-O8G: $ 499.99

Right now, a question remains will other AIBs start doing the same, or this is just an isolated case. Source: VideoCardz

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86 Commentson ASUS Officially Increases Prices of Graphics Cards and Motherboards

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Asus Graphics Aura